Sunday, November 14, 2010

Pepero Day 11/11

Pepero Day in Korea is when children, girlfriends or boyfriends give pepero, chocolate dipped bread stick snacks, to their loved ones on November 11th. The date 11/11 looks just like these skinny cute snacks. I've been told that the holiday originated in Busan where school girls gave pepero to their friends with inspiration that their bodies would mimic the ultra slender snack. Sort of ironic consider it's a cracker dipped in chocolate.  Let's be honest, it's a made up holiday in which Lotte, the manufacturer of pepero, set out to gain more sales. And that they do with pepero day making up around 60% of their yearly sales.

I decided to indulge and buy some pepero for Kwang and my kindergarten students. I tried to sneak the big box on the right into Kwang's messenger bag so that he would have to embarrassingly share with his co-workers, but he caught me.

This was the typical scene outside of convenient stores around Korea on 11/11. There were pepero gift baskets, pepero bouquets and finally my favorite pepero stuffed animals.

Besides plain chocolate dipped there are other varieties such as chocolate dipped with almonds or peanuts. There is also a naked pepero that is a bread stick filled with chocolate.

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